It all started with a simple idea: to create pieces that make women feel effortlessly beautiful, no matter the occasion. You know how it is—some days you just want to slip into something that feels like you, without sacrificing style or comfort. That’s the gap we noticed, and honestly, it’s what drove us to build COOLLENN.
I remember our founder, Liora, scouring stores for that one perfect outfit—something lightweight yet polished, versatile enough for brunch or a weekend getaway. When she couldn’t find it, she decided to craft it herself. What began as a passion project in her tiny apartment soon grew into a brand loved by women who, like her, believe elegance shouldn’t be complicated.
At COOLLENN, we’re obsessed with the little details—the way a strap hugs your ankle just right, or how a fabric drapes like a second skin. But it’s not just about aesthetics. We’re committed to:
And here’s the thing: we don’t just sell clothes and accessories. We want to help you curate a wardrobe that tells your story.
Ever stood in front of a closet full of clothes and thought, “I have nothing to wear”? Yeah, us too. That’s why we’re here—to solve the real problems. Like how to look put-together when you’re rushing out the door, or finding accessories that actually elevate an outfit instead of cluttering it.
One customer put it perfectly: “It’s like COOLLENN reads my mind—every piece feels like it was made for my life.” That’s the magic we’re after. Because let’s be honest, fashion should work for you, not the other way around.
We draw inspiration from everywhere—sun-drenched European cafes, the crisp lines of modern architecture, even the way light filters through leaves. But mostly? From you. Your feedback, your daily struggles, that spark in your eye when you find the one piece that makes you stand taller.
Take our spring line, for example. We noticed how many of you were craving effortless transition pieces—items that could go from work to weekend without missing a beat. So we focused on breathable fabrics, adjustable fits, and subtle details that add polish without pretension.
Because at the end of the day, COOLLENN isn’t just a brand. It’s a promise—to help you feel confident, comfortable, and utterly yourself, one carefully crafted piece at a time.
